RDA Barwon South West releases new plan to boost Great Ocean Road visitor numbers
Published: 4th September 2012
RDA Barwon South West (Victoria) has released the Great Ocean Road Tourism Destination Management Plan in partnership with regional tourism stakeholders.
The Plan identifies the actions and investments necessary to further develop both international and domestic tourism opportunities in the region. It is in line with forecast visitor growth identified in the national tourism strategy Tourism 2020.
RDA Barwon South West jointly funded the study with Great Ocean Road Marketing, and the National Long-Term Tourism Strategy's Investment and Regulatory Reform Working Group to identify new tourism product and infrastructure development opportunities in Victoria, and to further develop tourism in the state’s Great Ocean Road region.
The Great Ocean Road is one of Australia’s iconic tourism destinations and is one of the largest tourism regions in Victoria. The area’s natural beauty has resulted in it becoming an important tourism destination, attracting the largest share of visitors to Victoria.
Located in Victoria’s south west the core tourism experiences centred around the Great Ocean Road include the Geelong Waterfront, Port Phillip Bay, the Bellarine Peninsula, The Otways, Twelve Apostles, Shipwreck Coast, and Cape Bridgwater.
The region comprises internationally recognised landscapes and is of considerable environmental and cultural significance to Victoria and was recently placed on the National Heritage Register.
Download a copy of the Great Ocean Road Tourism Destination Management Plan at the Regional Development Victoria website.