Joint meeting of RDA committees

Published: 17th July 2011

Loddon Mallee (Victoria), Murray (NSW) and Hume (Victoria) RDA committee representatives recently met to canvass a range of cross border opportunities and challenges.

The meeting, held in Nathalia, Victoria, marks a promising chapter of enhanced regional collaboration through northern Victoria, southern New South Wales and South Australia. RDA Murraylands & Riverland (South Australia) has also been engaged in discussions.

A key focus of the meeting was the opportunity to foster a whole of Murray Darling Basin tourism development approach. The approach will complement the existing campaign committees of regional tourism boards. It centred on what an extraordinary cultural and environmental tourism asset the Basin is, and the many challenges that exist in marketing such diverse visitor experiences.

An agreed priority was to identify product strengths and gaps along the Murray River. This project will be led by the Murray Regional Tourism Board, with support from RDAs, Tourism Victoria, Tourism New South Wales, tourism associations and local government authorities. A consultancy brief is currently being finalised, including the scoping of territory for this preliminary piece of work.