Clare Valley Destination Action Plan launched
Published: 13th August 2012
RDA Yorke and Mid North (South Australia) has released the Clare Valley region’s Destination Action Plan (DAP) 2012-15 which was produced in partnership with the South Australian Tourism Commission and regional tourism stakeholders.
The DAP highlights 20 actions intended to boost the Clare Valley’s appeal to visitors and help the region seize opportunities for tourism growth.
These include the addition of new commercial tours or attractions, room upgrades and the development of a Clare Valley regional tourism brand. Other priorities include increasing the number of local events listed in the Australian Tourism Data Warehouse and filling gaps in RV-friendly facilities.
RDA Yorke and Mid North Executive Officer Kelly-Anne Saffin said the DAP was a commitment to developing the tourism industry for the future.
“Preparing this plan has been a great chance for those focused on enhancing the Clare Valley tourism industry to discuss their goals and identify practical actions,” Ms Saffin said.
The action plans are being produced for South Australia’s 11 regions and have been progressively launched. DAP stakeholder groups will meet every six months to track progress on the action list, and will add new items as goals are achieved.
To download the Clare Valley Destination Action Plan 2012-2015 or for more information, visit the RDA Yorke and Mid North website.